Jeff Bernheisel is an industry veteran who has helped realtors across the country for well over a decade with inventive digital marketing tactics. Prior to this, Jeff worked as project manager at 1000watt Consulting, helping to provide assistance for real estate customers across Canada on marketing/branding efforts. Jeff was Marketing Director of M Realty, an innovative Portland based real estate brokerage and Inman News, a nationwide news outlet.
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Now he leverages his unique ability to sell his houses at the best prices, or he will negotiate an amazing bargain to buy a new property. And he does this with his own clientele.
Personally, I can’t imagine anyone better equipped to create a killer marketing strategy to launch a new list, with his unique abilities, love for high-quality work and awareness of what is required to turn this opportunity into several more buyer/seller chances.
Listen in as Jeff takes us behind the scenes of his process during this episode of The Marketing Trench.
Episode Highlights:
00:00 Introduction
1:31 Jeff’s background in real estate
5:03 Importance of mentorship and being part of a team as a beginner
9:55 Bad experience with cold calling and making contracts
15:58 Jeff, the whiskey guy
18:45 Parallels between selling and the dating world: being a matchmaker
25:14 Coach advises that don’t apply well
33:21 Being genuine when doing content marketing
34:22 Is cold calling worth it?
37:57 Importance of storytelling for real estate and business in general
43:21 The problem with the term “leads”
Ways to connect:
Facebook: https://www.facebook.com/groups/marketingtrench
Website: https://www.marketingtrench.fm/
Connect with Jeff Bernheisel:
Website: https://realpdx.com/
LinkedIn: https://www.linkedin.com/in/jbernheisel/
Email: jeff@hillshirerealtygroup.com
Connect with Ricardo Bueno:
Website: https://www.ricardobueno.com
Instagram: https://www.instagram.com/ribeezie/
Twitter: https://twitter.com/ribeezie
Connect with Scott Schang:
Linkedin: https://www.linkedin.com/in/scottschang/
Facebook: https://www.facebook.com/scottschang
Twitter: https://twitter.com/scottschang
Connect with Dustin Steeve:
Linkedin: https://www.linkedin.com/in/dustinsteeve/
Website: https://www.lighthouseescrow.com
Instagram: https://www.instagram.com/dustinsteeve/
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