Jeff Bernheisel is an industry veteran who has helped realtors across the country for well over a decade with inventive digital marketing tactics. Prior to this, Jeff worked as project manager at 1000watt Consulting, helping to provide assistance for real estate customers across Canada on marketing/branding efforts. Jeff was Marketing Director of M Realty, an innovative Portland based real estate brokerage and Inman News, a nationwide news outlet.
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Now he leverages his unique ability to sell his houses at the best prices, or he will negotiate an amazing bargain to buy a new property. And he does this with his own clientele.
Personally, I can’t imagine anyone better equipped to create a killer marketing strategy to launch a new list, with his unique abilities, love for high-quality work and awareness of what is required to turn this opportunity into several more buyer/seller chances.
Listen in as Jeff takes us behind the scenes of his process during this episode of The Marketing Trench.
1:31 Jeff’s background in real estate
5:03 Importance of mentorship and being part of a team as a beginner
9:55 Bad experience with cold calling and making contracts
15:58 Jeff, the whiskey guy
18:45 Parallels between selling and the dating world: being a matchmaker
25:14 Coach advises that don’t apply well
33:21 Being genuine when doing content marketing
34:22 Is cold calling worth it?
37:57 Importance of storytelling for real estate and business in general
43:21 The problem with the term “leads”
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