A memorable brand is one that stands out in a crowded marketplace and has high visibility. It’s also one that provides benefits and value to its customers and creates a sense of community among its members. Remembering it is key; taking care of it is another thing entirely. The difficulty is that real estate isn’t the easiest category to remember. It’s so much more than housing and buying and selling homes: it’s also about neighborhoods, communities, cities and towns. The names change, the faces change, but the real estate market is very much a local marketplace.
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That’s why a memorable brand requires constant work and attention for those who want it to outlast its competition. Here are three steps to get you started when creating a memorable brand in real estate:
- Pick a name that’s easy to remember.
- While it’s true that the best names are often taken, you can stand out from the crowd by choosing a name that’s simple and easy to remember. It should be short, catchy and memorable so your prospects will recall it easily.
- Create your own lexicon for social media interactions.
- If you’re on Facebook, Twitter and other social media platforms, you shouldn’t use the same keyword phrases or hashtags as your competitors. Each brand should have its own unique lexicon in order to create a distinction that will be easily recalled by consumers. You might also consider using an abbreviation to stand out.
- Don’t be afraid to change your name.
- Your real estate brand could use an overhaul from time to time if it starts to feel outdated or loses its luster with consumers.
Dustin talks about so much more in this episode and gets very granular about branding to help you learn what should do to build a better, stronger brand. He shares important tips and tricks that you can start to implement immediately.
This week’s episode is for folks who have lost their way or who feel like they blend in too readily. Dustin will walk you through the difficult questions you have to ask yourself if you want to stand out in the minds of your prospects and individuals in your area of expertise.
1:45 How to figure out where your brand sits and how people perceive it
4:38 The importance of knowing how to communicate your brand verbally
13:19 Know where your business comes from
26:30 How to know if you truly understand your buyer
30:16 The elements of value pyramid
35:43 Why you should gain your customer’s confidence as soon as possible
39:56 How are you going to serve your customers
44:28 Why you need to be very thorough when defining your brand
47:29 Get clear on why you’re the brand or person people should be working with
Ways to connect:
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