It’s not so much what you say as it is when you say it. Of course, everyone is trying to sell you fully prepared scripts, so you’d never know. The majority of these scripts miss one crucial component: consumer intent.
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Consumer-driven search and interruption marketing across different platforms is the new way to gain and retain customers. In this presentation, you will learn how you can gain more knowledge of your customers by understanding why they buy, what they want, and how to make them convert as you drive a repeat purchase. Your job is to use data and education to predict which prospects will move forward to take concrete actions.
Learn how the 5 Stages of Customer Awareness may help you create messaging that prospects genuinely want to connect with, transforming your advertising and sales process. We also go through the three stages of a customer’s decision-making process and why knowing when to employ each is crucial to your company’s success.
Episode Highlights:
00:00 Introduction
1:36 Discussing the 5 stages of awareness
5:23 Consumer driven search and interruption marketing across different platforms
9:57 Clickbaiting isn’t enough – you have to identify consumer intent
12:04 Niche content or general marketing?
16:09 How an ad should look like at each stage of awareness
25:36 Advantages of placing ads at each stage
Ways to connect:
Facebook: https://www.facebook.com/groups/marketingtrench
Website: https://www.marketingtrench.fm/
Connect with Ricardo Bueno:
Website: https://www.ricardobueno.com
Instagram: https://www.instagram.com/ribeezie/
Twitter: https://twitter.com/ribeezie
Connect with Scott Schang:
Linkedin: https://www.linkedin.com/in/scottschang/
Facebook: https://www.facebook.com/scottschang
Twitter: https://twitter.com/scottschang
Connect with Dustin Steeve:
Linkedin: https://www.linkedin.com/in/dustinsteeve/
Website: https://www.lighthouseescrow.com
Instagram: https://www.instagram.com/dustinsteeve/
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