This is such a common question, and I think why the answer is so elusive is that it’s not always the most precise question. The tech stack does not create your origination and operations systems, it’s only a set of tools that allows you to create systems for producing consistent results more efficiently than if you didn’t have systems.
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Almost every “tech” has a way they expect you to use it. It was built around their perception of the processes around solving the challenges that the tech solves.
My experience is that most of these tech companies try to do more than what you need them to do, and it requires that your workflows need to be adjusted to the functionality of the tech.
This is the wrong way to approach it in my opinion.
I suggest the question be modified to “Who has a tech stack that they are super happy with for (solution to a specific problem)?” – then, jump on a Zoom call and find out what their processes and systems look like.
Does their business model or operations processes match how you want your business to run?
If your processes, values, vision and systems are similar to theirs, then you know you have someone that can help you as you set up your stack.
Your tech should allow you to effortlessly (and automatically) move the consumer through the process with as little friction as possible for both the consumer and your personnel using the systems.
If you’re building an origination tech stack, you need a POS, LOS & CRM. Finding the perfect tech fit for your company size, technical acumen, access to support, and your current workflow is always going to come down to personal preference once you’ve eliminated any tech that doesn’t play well with the other tools in the process.
Join us for today’s episode of the Marketing Trench as we talk all things Tech Stack and how to approach building yours!
Episode Highlights:
00:00 Introduction
1:42 Why “what’s the best tech stack” is the wrong question?
3:20 Can tech stacks help you make money by increasing efficiency?
6:12 Before choosing a tech stack, know your sales flow and your needs
13:13 Does using the latest technology matter?
15:36 Choosing tools that align with your values, inspire, and motivate you
28:24 Importance of seeing tools being used by other people
32:42 The problem of using the lack of technology as an excuse for not taking a risk
37:29 Understanding what you are trying to accomplish before finding the right tech
40:54 Two categories for guiding your technology choices
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