If you’re a mortgage lender transforming your traditional, branch-based mortgage operation into a consumer-direct online service, then today’s conversation with Bill Rice of Kaleidico is for you.
Click the flash-player below to listen now:
Every lead generation campaign needs a four point plan of attack:
• Brand strategy: Exceptional design, development, and digital experiences.
• Web design and development.
• Content Marketing: Attract Google rankings and ultimately high-intent customers.
• Lead generation
On this week’s episode of The Marketing Trench, we’ll talk about building your “new branch office” (aka: your website), driving high-intent traffic to your new office, and providing them with the resources they need to trust and work with you. We’ll talk about the most common flaws lending websites have, what aspects of the consumer experience with online lenders creates the most frustration, and when it might make sense for you to bring in outside professionals to help you build a compelling online, consumer-direct lending business.
Episode Highlights:
00:00 Introduction
1:58 Bill’s background and the creation of Kaleidico as a lead generation agency
4:54 What problem does Kaleidico solve?
7:09 Thinking of your website as a new digital branch office
13:15 Tips for making your website more personal and local
20:43 Tactics for driving high intent traffic to your website
36:26 The problem with the ” speed to lead” idea
48:43 Who is Kaleidico’s ideal client and how cant it help?
Ways to connect:
Facebook: https://www.facebook.com/groups/marketingtrench
Website: https://www.marketingtrench.fm/
Connect with Bill Rice:
Company Website: https://kaleidico.com/
Personal Website: https://billrice.com/
LinkedIn: https://www.linkedin.com/in/billrice/
Twitter: https://twitter.com/billrice
Connect with Ricardo Bueno:
Website: https://www.ricardobueno.com
Instagram: https://www.instagram.com/ribeezie/
Twitter: https://twitter.com/ribeezie
Connect with Scott Schang:
Linkedin: https://www.linkedin.com/in/scottschang/
Facebook: https://www.facebook.com/scottschang
Twitter: https://twitter.com/scottschang
Connect with Dustin Steeve:
Linkedin: https://www.linkedin.com/in/dustinsteeve/
Website: https://www.lighthouseescrow.com
Instagram: https://www.instagram.com/dustinsteeve/
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