Videos are one of the best ways to create effective content for your company. Whether it’s a product review, an instructional video, or tutorial, adding videos to your content marketing can help your company in many ways.
For example, video testimonials are a great way for your company to get in touch with potential clients. Testimonials help get new users on board with your company and help get your products in the hands of new users.
Click the flash-player below to listen now:
The secret to creating videos that will not only captivate and engage your audience, but will convert into high quality leads and closing sales is the “3 D’s” of video marketing:
- Design
- Data
- Distribution.
To engage and impact your audience, Feedstories blends the power of direct marketing, creative filmmaking, and smart storytelling.
Feedstories helps people overcome the two most serious issues with video production:
- “I’m at a loss for words…” Nobody wants to appear or sound stupid. Most people are terrified of knowing what to say on video in a way that is fascinating and appealing to their viewers. We take you by the hand and guide you through our simple interview-style filming procedure, so you quickly forget about the camera.
- “I’m not sure how I’m going to get it done…” There are a lot of moving components that go into making an engaging video. Finding a dependable film crew, sound technician, director, producer, writer, and editor is enough to make you abandon video entirely.
On today’s episode, we’ll be asking Bob what makes their videos so effective at converting, why they focus so heavily on video testimonials, and finally what projects they have in the works that Marketing Trench listeners should know about. Hint: they have a big project in the works with our in-house mad scientist, Scott Schang.
Episode Highlights:
00:00 Introduction
3:13 How did Bob get started with Feed Stories and what they do
11:40 The importance of testimonials in content marketing
21:38 How Testimonials.live produce remote testimonials with past clients
28:24 Is it possible to produce high quality content in a remote setup with affordable equipment?
33:03 The risk of overproduction
36:04 Discussing short form X long form videos and attention span
42:49 What service does Find my Way Home provide and what makes them unique
Ways to connect:
Facebook: https://www.facebook.com/groups/marketingtrench
Website: https://www.marketingtrench.fm/
Connect with Feedstories:
Website: https://feedstories.com/
Facebook: https://www.facebook.com/feedstories/
YouTube: https://www.youtube.com/channel/UC2hSdGAgLPH-feD2myQE6aA
LinkedIn: https://www.linkedin.com/company/feedstories/about/
Connect with Ricardo Bueno:
Website: https://www.ricardobueno.com
Instagram: https://www.instagram.com/ribeezie/
Twitter: https://twitter.com/ribeezie
Connect with Scott Schang:
Linkedin: https://www.linkedin.com/in/scottschang/
Facebook: https://www.facebook.com/scottschang
Twitter: https://twitter.com/scottschang
Connect with Dustin Steeve:
Linkedin: https://www.linkedin.com/in/dustinsteeve/
Website: https://www.lighthouseescrow.com
Instagram: https://www.instagram.com/dustinsteeve/
Other Ways To Listen In:
- Click here to download the mp3 (Right click and hit “save link as”)
- Subscribe via email
- Subscribe via iTunes
- Subscribe via RSS
Leave a Reply