Print marketing is a great way to reach your target audience and it is often less expensive than other forms of marketing. Print media is one of the most popular types of advertising because it can be used in many different ways and it bypasses digital blockers.
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You can use printed media to create:
- Posters: posters usually have a large image with text on them, and they are meant for getting attention
- Leaflets: leaflets are usually A5 sized pieces of paper which contain more information on the product or service that you’re advertising
- Brochures: brochures are larger than leaflets and they contain information about your business as well as about the products or services that you offer.
You can use leaflets or posters for outdoor marketing campaigns, magazines for promotional material, or business cards to give out at networking events.
The main advantage of printed media is that it allows you to have a personal connection with the people who are reading it because they can physically touch it.
On this episode, we’ll be joined by Adam Greer of AG Designs in Orange County, CA.
Adam has helped many of the top selling agents in the county craft a successful print marketing strategy.
We’ll discuss why print still works, what most people get wrong about it, and how his team is combining print and digital marketing to wrap an agent’s farm with comprehensive marketing.
3:05 Adam’s background and how AG Design came to be
10:05 Does the print technology still works?
13:27 For what kind of agent is printing good and what is it good for?
15:39 Working with a limited budget as a new agent
22:37 Tips for crafting a killer print strategy
33:38 Can print and digital coexist?
40:19 How much should a client spend on a printing strategy?
43:41 Creating content for printing strategies and digital strategies
48:10 What’s the future of printing?
Ways to connect:
Connect with Adam Greer:
Connect with Ricardo Bueno:
Connect with Scott Schang:
Connect with Dustin Steeve: