Audience.co’s personalised marketing technology, which includes robotic handwritten letters produced with a real pen, helps you develop your business faster. To get incredible outcomes and conversions, they combine the notes with precision-targeted lead creation and digital-marketing follow up.
Click the flash-player below to listen now:
They have a homeowner database with more than 200+ useful criteria, so your notes are distributed solely to those who are most likely to convert. They also uncover all of the homeowners’ emails and LinkedIn profiles so you can conduct digital ad campaigns directly to your farm! Follow up on each letter with a powerful “digital-marketing handshake” by sending individualised emails and LinkedIn connection invitations.
Jesse Stein, Founder and CEO of Audience.co, joins The Marketing Trench to discuss how you can write great emails to your clients that have a 90% read rate and generate 5x the response of traditional direct mail.
Before you blast your farm with yet another junk mailer, listen to this episode of the Marketing Trench to see how you can mail something that will make a significant difference to your bottom line in 2022.
1:29 Introducing Jesse, his background, and how Audience came to be
7:23 What are the marketing possibilites of handwritten notes?
11:48 Integrating handwritten notes with digital marketing strategies
15:20 Discussing listings campaigns with handwritten notes
16:32 What does a typical Audience campaign looks like?
28:12 How Audience can help to keep your marketing strategies consistent
32:43 Discussing the authenticity of scalable handwritten notes
36:05 How a scalable and customizable note can be created
40:45 How long does a campaign last and how frequently are notes sent?
Ways to connect:
Connect with Jesse Stein:
Connect with Ricardo Bueno:
Connect with Scott Schang:
Connect with Dustin Steeve: