Business plans are great, but like gym memberships, we fail to make consistent use of them because we get discouraged when we don’t see big results. You may have a business plan that you are initially proud of, but it is possible that you will lose some of your belief in it if it takes longer than expected to start making money.
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The first thing to consider is motivation. Will you be able to maintain your motivation level? This can be difficult when you are trying to grow your company and there are so many distractions around you. It can also be difficult when the market is changing and it becomes hard to stay on top of what customers want.
If you don’t believe in yourself or what you’re doing, then why should anyone else? It’s important that you do believe in yourself and the business plan, because if not, then you might find yourself in a position where your business plan isn’t working for you, not because of the plan itself, but because you lack motivation.
On today’s episode, we’re going to dig into how we can manage expectations and find encouragement from incremental progress, even when we’re impatient for our big goals to be materialized.
3:25 Scott’s take on how not to get ‘gym membershipped’ with visual aids
12:21 The importance of indicators for keeping track of progress
15:57 Ricardo’ and Dustin’s take on how to keep yourself motivated through support systems
23:42 Discussing the importance of reverse engineering for reaching goals
30:05 Talking about the 12 week year and the importance of being realistic in planning
35:00 Ricardo’s experience with Things 3 and delegating activities
40:55 Figuring out what you can and can’t control when planning
Ways to connect:
Connect with Ricardo Bueno:
Connect with Scott Schang:
Connect with Dustin Steeve: