Real estate administrators are an integral part of any real estate brokerage. They help real estate agents by performing secretarial and administrative activities. You plan the agents’ appointments and make travel arrangements. You communicate with consumers, giving them information and following up on appointments and requests. You manage files, keep track of papers, and issue reports. On a daily basis, you create crucial real estate forms related to listings and update listings as appropriate.
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From answering the phone to managing file systems, you satisfy the office’s logistical and supply demands.
Our guest today joins us from Grimsby, Ontario, Canada, where she works as the Director of Operations at Knighton Real Estate Advisors, a Keller Williams firm.
Valerie concentrated her efforts as the DOO on developing an administrative support staff that freed up agents to do what they do best and catapulted the brokerage to the ranks of top producers in their region.
On today’s episode, we’ll get into Valerie’s playbook for assembling the dream administrative staff you’ll need to create your real estate empire.
1:26 Introducing Valerie Simoneau
3:39 Valerie’s background and how she became a director of operations
5:59 How did the company look like and how it changed after Valerie came in
10:36 The importance of watching and mirroring someone working
12:42 First tasks that were delegated to Valerie once she came in
15:04 What qualities to look for during the hiring process
19:11 The problem with seeking perfection when creating systems
21:47 Evaluating and improving systems through feedback
24:22 How to incentivize an entrepreneurial mindset among employees
29:26 Interviewing as a constant practice, even when not hiring
30:42 Setting working hours boundaries among agents and clients
39:53 Filtering and identifying redflag behavior during the hiring process
46:29 Valerie’s tips for building a better relationship with an admin from her new book
Ways to connect:
Connect with Valerie:
Valerie Simoneau’s Website: www.elitebosscoaching.com
Valerie’s book: https://www.amazon.com/Empire-Builders-Building-Successful-Business/dp/1631955926/
Valerie’s Instagram: https://www.instagram.com/val_simoneau/
Connect with Ricardo Bueno:
Connect with Scott Schang:
Connect with Dustin Steeve: