In today’s housing market, there is a significant shortage of inventory. This has made it difficult to find the perfect home for buyers. But with the use of technology, agents can now proactively manage expectations and sell every listing in a low-inventory market.
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Agents can use data analytics to determine what homes are most likely to sell and which ones will take longer. They can also use predictive modeling to estimate how long it will take for a home to sell and what price point it should be listed at. Agents should also make sure that they are taking the time to show their listings on social media channels like Facebook or Instagram where they have an audience in order to attract more buyers.
In this episode we welcome Loida Velasquez of Team BC Real Estate in Southern California. We’ll talk about how her team has managed to temper expectations while still winning – and selling – listings in today’s market. We’ll also discuss with her the challenges and strategies for dealing with seller’s expectations, how to account for house upgrades when valuating, the biggest problem with sellers: ‘i just need that one buyer’ and The importance of Loida’s confident and courageous mindset for real estate.
00:00 Introduction
0:35 Introducing Loida Velasquez
2:29 Loida’s background and how she transitioned to real estate
4:21 Challenges and strategies for dealing with seller’s expectations
10:06 Loida’s opinion about platforms for home valuation
11:16 How to account for house upgrades when valuating
13:09 The biggest problem with sellers: ‘i just need that one buyer’
14:40 Discussing ‘for sale by owners’ and why agents still matter
18:16 Loida’s marketing strategies
21:05 Loida’s ‘abundance mindset’ and the educational importance of her youtube channel for the real estate community
31:29 The importance of Loida’s confident and courageous mindset for real estate
35:25 Roleplaying to build confidence
37:07 Loida’s business growth and diversification over the years through discipline
43:06 Talking about old school techniques versus new technology
Ways to connect:
Facebook: https://www.facebook.com/groups/marketingtrench
Website: https://www.marketingtrench.fm/
Connect with Find Loida:
YouTube: https://www.youtube.com/c/LoidaVelasquez/featured
Instagram: https://www.instagram.com/loidavelas/
Facebook: https://www.facebook.com/loidavelas
Website: https://www.loidavelasquez.com/
Connect with Ricardo Bueno:
Website: https://www.ricardobueno.com
Instagram: https://www.instagram.com/ribeezie/
Twitter: https://twitter.com/ribeezie
Connect with Scott Schang:
Linkedin: https://www.linkedin.com/in/scottschang/
Facebook: https://www.facebook.com/scottschang
Twitter: https://twitter.com/scottschang
Connect with Dustin Steeve:
Linkedin: https://www.linkedin.com/in/dustinsteeve/
Website: https://www.lighthouseescrow.com
Instagram: https://www.instagram.com/dustinsteeve/
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