We’re going to be talking about how to leverage data, to create business opportunities. One of the big questions that we have all heard out in the field is. “I want to do texts”. “I want to do emails”. “I want to be cold calling”. “I want to be reaching the right people”. And there’s a sense that there exists technology and information out there that helps you reach the right people. But what we’ve found is that when it comes to the moment when you’re ready to pull the trigger and do something. You don’t know where to get that information. You don’t know the first thing about how to think about that kind of information. And when you do get information, it’s bad. And when the information is bad, it’s discouraging, and you lose your momentum.
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This is where a company like Cole Realty Resource comes into play. We welcome Tyler Steenken from Cole Realty Resource to The Marketing Trench. Cole offers unlimited access to cell phones, emails, landlines and other additional household intel such as purchase date & amount, square footage, length of residence and much more. When you use a service like Cole Realty Resource you are able to announce your Just Listed/Just Sold properties to neighbors, Farm neighborhoods to stay top-of-mind and Let residents know you have buyers looking in their area.
Episode Highlights:
[1:54] History of Cole Realty Resource
[7:25] Hyper local domination
[9:38] Hyper local domination case study
[14:11] Leveraging data subsets for large areas
[15:09] What data points do you need to track
[24:23] Applying the data to advertising
[26:47] Facebook marketing from state-to-state
[29:32] The shift in how you generate leads
[33:22] Why you should focus on owning one category
[35:16] Prospecting from home
Ways to connect:
*Coleinformation.com promo code 200OFF. Save 200 dollars off the annual subscription.
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