We all know Google is the most popular search engine on the web. The majority of you are aware that YouTube is ranked second. Did you know that YouTube is the most popular search engine among people aged 35 and under? Is it possible for customers to find you on Google or YouTube?.
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Today we’re going to be talking about building a blueprint for video marketing that you can apply in your business as a real estate agent. But this isn’t just any old advertising video; these are promotional videos that showcase the people and places around them with the goal of not only showing but telling viewers what they have to offer.
Video marketing has been very effective in our industry and continues to be one of the best ways for agents to grow leads because it’s a completely different beast than traditional advertising. Previously, we’ve talked about how effective video marketing can and has positively influenced real estate’s agent ROI.
We’re joined by Ginger Bell from Edumarketing.com who provides video marketing services to mortgage originators, real estate agents and other professionals who:
• Want to create videos, but don’t know where to start.
• Has a passion for training, but needs help creating presentations.
• Wants to create content, but doesn’t have time to write.
• Desires being known as the Guru in your industry, but has no idea how to get there.
Episode Highlights:
00:00 Introduction
1:11 Who is Ginger Bell?
2:39 The importance of doing video marketing for real estate
5:50 Defining what successful video marketing looks like
9:37 Leveraging video marketing
10:42 Why video works so well
14:05 Steps to getting started making marketing videos
18:57 How to lay out and plan your content
29:12 Does every marketing video need a call to action
32:32 How to overcome being discouraged if your videos aren’t performing
35:46 How to use video to make your SOPs more efficient
40:15 Creating video marketing content will put ahead of 90% of your competition
43:34 The #1 thing to consider if you’re going to start creating video marketing content
Ways to connect:
Facebook: https://www.facebook.com/groups/marketingtrench
Website: https://www.marketingtrench.fm/
Connect with Ginger Bell:
Website: https://www.edumarketing.com
Facebook: https://www.facebook.com/groups/mortgagevideo
YouTube: https://www.youtube.com/channel/UCzKE3FKGkq5wlE5oLYMcECQ
Get the Edumarketing Mortgage Video Planner from Amazon: https://www.amazon.com/Edumarketing-Mortgage-Video-Planner-First/dp/B089M2FN9G/ref=cm_cr_arp_d_product_top?ie=UTF8
Connect with Ricardo Bueno:
Website: https://www.ricardobueno.com
Instagram: https://www.instagram.com/ribeezie/
Twitter: https://twitter.com/ribeezie
Connect with Scott Schang:
Linkedin: https://www.linkedin.com/in/scottschang/
Facebook: https://www.facebook.com/scottschang
Twitter: https://twitter.com/scottschang
Connect with Dustin Steeve:
Linkedin: https://www.linkedin.com/in/dustinsteeve/
Website: https://www.lighthouseescrow.com
Instagram: https://www.instagram.com/dustinsteeve/
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