Content marketing is a form of online marketing that involves producing, publishing, and distributing content to a specific audience. Businesses use it to draw interest and generate leads, extend their customer base, generate or increase online sales, increase brand recognition or reputation, and engage an online group of users. By producing and distributing useful free content, content marketing attracts new customers. It assists businesses in establishing long-term brand loyalty, providing customers with useful knowledge, and generating a desire to buy goods from the company in the future.
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Identifying the needs of the consumer is the first step in marketing. The material can then be delivered in a variety of formats, such as news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, how-to manuals, question-and-answer posts, photographs, blogs, and so on.
Today we’re joined by Dan Stewart of Happy Grasshopper. Dan co-founded Happy Grasshopper in 2011, and it soon grew to become one of the world’s leading conversational marketing and database nurturing firms. Through his conversational marketing tactics, Dan has helped over 10,000 members turn more leads, attract the best applicants, and build fruitful interactions that lead to sales at Happy Grasshopper. Dan assists sales professionals in identifying opportunities in every section of their database, enabling them and their companies to receive more than a billion dollars in commissions per year.
Episode Highlights:
00:00 Introduction
2:49 Change your mindset from “get the lead” to build a relationship.
5:25 What does a day at Happy Grasshopper look like?
8:57 What does Happy Grasshopper do?
10:48 Why Chirp and how will it get you 12 transactions in a year?
16:44 Make your content interesting and helpful, not sales oriented.
23:06 Happy Grasshopper success stories.
31:11 How to craft an email that nurtures a personal relationship instead of sells a product.
43:35 The power of building relationships first.
Ways to connect:
Facebook: https://www.facebook.com/groups/marketingtrench
Website: https://www.marketingtrench.fm/
Connect with Ricardo Bueno:
Website: https://www.ricardobueno.com
Instagram: https://www.instagram.com/ribeezie/
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Connect with Scott Schang:
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Twitter: https://twitter.com/scottschang
Connect with Dustin Steeve:
Linkedin: https://www.linkedin.com/in/dustinsteeve/
Website: https://www.lighthouseescrow.com
Instagram: https://www.instagram.com/dustinsteeve/
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