You must improve your referral-worthiness if you want to boost the number of referrals you receive each month. I’m confident that everyone who spends 5 minutes in your presence recognizes you as a real person, a professional, and an authority in your industry. They’re correct, by the way. You’re fantastic! ​But, if you invest a little time and work today, I believe you may double or even quadruple your business in the following 36 months!
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All you have to do now is create a marketing and content plan that attracts more of the people you want to collaborate with. So, how does that even appear? How can you build a referral engine that promotes your business 24 hours a day, 7 days a week?
In this week’s edition of The Marketing Trench, we’re going to talk about just that. Scott will show you what he did, how it worked, and what they’re working on now to solve this challenge that he’s been able to tackle over the last 10+ years.
Episode Highlights:
00:00 Introduction
2:22 Why you should play the long game
9:14 Ricardo finally shows up!
9:44 Developing the short practices that contribute to the long game
11:02 Top 10 companies that own 90+ percent of mortgage related terms
12:09 The Starfish Story
15:20 There are three clear content strategies you can rely on
15:13 Timely, current and relevant content
20:30 Winning trust over the big time services
24:25 Subject matter expertise
30:52 The Hub and Spokes Model
34:23 Video, Video, Video
41:58 Automating your lead followup
46:42 Cloning Yourself
Ways to connect:
Facebook: https://www.facebook.com/groups/marketingtrench
Website: https://www.marketingtrench.fm/
Connect with Ricardo Bueno:
Website: https://www.ricardobueno.com
Instagram: https://www.instagram.com/ribeezie/
Twitter: https://twitter.com/ribeezie
Connect with Scott Schang:
Linkedin: https://www.linkedin.com/in/scottschang/
Facebook: https://www.facebook.com/scottschang
Twitter: https://twitter.com/scottschang
Connect with Dustin Steeve:
Linkedin: https://www.linkedin.com/in/dustinsteeve/
Website: https://www.lighthouseescrow.com
Instagram: https://www.instagram.com/dustinsteeve/
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