It’s easy to get distracted in this business because it’s a sales based business.
Start with who you are, what you love, and who you serve.
This is a great episode if you are someone who is treated like a commodity, you want to stand out, and you don’t get traction from coaches who come at you with questions like “what’s your unique sales proposition?”
We dig deep into our thoughts on the best strategies for identifying who you are as a person and how that should inform the sales and marketing systems you’re building.
Listen in as we talk about:
- Why you shouldn’t start with technology, but rather, start by identifying who you are
- Technology doesn’t change who you are/what you do, it AMPLIFIES what you’re already doing
- How to avoid the real estate product sizzle and focus instead on the outcomes you want to achieve
- How to focus on things that are the “highest and best use of your time”
… and more!
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