A mortgage lead is not a loan. And a real estate lead is not exactly a ready-to-go buyer or seller.
It’s an opportunity.
To build a relationship. Shorten the trust gap. And eventually, convert a prospect into a client.
But you still have to put in the work.
In this episode we talk about:
- Setting proper expectations when it comes to managing online leads
- Setting expectations with the tools that you’re paying for
- Getting in the right mindset why you need to play the long-game
- Having empathy for the consumer and understanding the process from their point of view
… and more!
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