It’s not easy to make the decision to spend big money but once we do make that decision, it’s hard to walk away from the unproductive thing we spent big money on.
Today we dig into the topic of spending marketing money with the goal of maturing from “pay and pray” to “research and development.” You’ll walk away from this episode with valuable questions to make you confident you’re not throwing good money after bad.
In todays’ episode we talk about:
- Why you need to think about the experience that you’re creating for your clients
- Why you need to think about the lifetime value of a customer
- The shorter your mindset, the higher your operational costs are going to be
… and more.
Other ways to listen:
- Click here to download the mp3 | 57.7 MB | 39.30 (Right click and hit “save link as”)
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