We’ve all heard the statistic that 80% of one’s business comes from 20% of one’s clients, but few truly appreciate the power of that insight. On this episode, we dig into ideas for putting the Pareto Distribution to work for us in a way that will make us more efficient and effective in our marketing spend.
Listen in as we discuss:
- What the Pareto Principle is and how it applies to marketing
- Why the “80/20” rule is an incredible way to grow your business
- How to find out which 20% of your marketing produces 80% of your business results so that you know what to focus on
- How to identify the characteristics of the top 20% of your customers who respresent 80% of your sales
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Photo 📸 Credit by Austin Distel on Unsplash
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