In the previous episode, Dustin talked about how they’d gone about selecting their CRM and figuring out how to put it to best use.
But here’s the problem … Marketing isn’t a “one-size-fits-all” strategy. You can’t market to the masses and still be personalized.
In this episode, we talk about how to think about your CRM strategy and move from Customer Relationship Manager to Customer Relationship Assistant.
In other words, how do you use your CRM to automate, while still being personalized? And how does automation help in the trust building process?
Click the flashplayer below to listen to this week’s episode:
Other Ways To Listen In:
- Click here to download the mp3 | 48.6 MB | 33.44 (Right click and hit “save link as”)
- Subscribe via email
- Subscribe via iTunes
- Subscribe via RSS
Photo 📸 Credit: Jesus Kiteque on Unsplash
Leave a Reply