Today we have special guest Mark Ingles. Mark specializes in advertising on Google and Facebook. There’s been news recently about big changes that Google is making to its advertising platform. They’re going to make it a more private experience for consumers and is set to change the way you advertise with them. if you are in sales and marketing, and you’re trying to think about where you should spend your money, Google or Facebook. We’re going to talk about the differences between each and what kind of results you can expect from each.
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Google Ads is the platform developed by Google that makes it possible for businesses to buy online advertising. Advertisers bid to display brief advertisements, service offerings, product listings, or videos to people when they are doing a Google search. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.
Facebook ads are advertisements that appear within the Facebook social media application. They are targeted to users based on their location, demographic, and profile information. You create ads by setting a budget and bid for each click or thousand impressions.
Episode Highlights:
00:00 Introduction
1:30 Google ads v. Facebook ads
4:20 Which platform is right for you
10:09 Where does YouTube fit into the ads space?
17:10 How to write copy and send the right message in your ads
22:54 Rule of thumb for where to send the people who click through
27:03 How to apply quizzes to your real estate business?
38:43 Do quizzes convert over ads with a higher production value?
41:02 Retargeting YouTube videos
42:58 what’s going to happen with Facebook ads and Apple iOS?
Ways to connect:
Facebook: https://www.facebook.com/groups/marketingtrench
Website: https://www.marketingtrench.fm/
Connect with Mark Ingles:
Website:Â https://www.directlyresponsible.com
Connect with Ricardo Bueno:
Website: https://www.ricardobueno.com/
Instagram: https://www.instagram.com/ribeezie/
Twitter: https://twitter.com/ribeezie
Connect with Scott Schang:
Linkedin: https://www.linkedin.com/in/scottschang/
Facebook: https://www.facebook.com/scottschang
Twitter: https://twitter.com/scottschang
Connect with Dustin Steeve:
Linkedin: https://www.linkedin.com/in/dustinsteeve/
Website: https://www.lighthouseescrow.com
Instagram: https://www.instagram.com/dustinsteeve/
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