We’re talking about cause marketing in this episode. One of the things we’ve discussed on this podcast before is that selling a product or a service is one thing. It’s another thing entirely to connect it to something meaningful and important to you. It’s one way to set oneself apart, to go from being one of many to being one of a kind. You’ll quickly distinguish yourself from your rivals if you stand for educating and community building rather than just trying to sell something.
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How do you go about doing that? How can you get from being one of many to becoming one of a kind? How can you separate yourself from other persons selling commodities, products, or loans by standing for a cause and helping those who share your beliefs?
Christopher Griffith joins us in this episode. From single-family homes to large-scale commercial asset acquisitions, he has a wide variety of experience. He specialises in working with Veterans of the Armed Services and VA loans, and he has a flair for finding mortgage solutions. Christopher thinks that issues should be solved purely on the basis of his clients’ requirements and motives. When it comes to Real Estate Finance, he delivers on this promise by offering the most alternatives.
Episode Highlights:
00:00 Introduction
3:54 How did you build your niche community?
16:02 Why did you decide to start a facebook group?
21:50 Educate, educate, educate
28:59 How to structure your volunteer moderators to be efficient
34:03 Why you shouldn’t focus solely on how much money you’re making
37:19 Why you should be extremely selective when building your community
42:18 Put passion behind your communities and marketing
47:37 You have to be willing to help people
52:30 Don’t try to sell your product to your customer, try to help them instead
Ways to connect:
Facebook: https://www.facebook.com/groups/marketingtrench
Website: https://www.marketingtrench.fm/
Connect with Ricardo Bueno:
Website: https://www.ricardobueno.com
Instagram: https://www.instagram.com/ribeezie/
Twitter: https://twitter.com/ribeezie
Connect with Scott Schang:
Linkedin: https://www.linkedin.com/in/scottschang/
Facebook: https://www.facebook.com/scottschang
Twitter: https://twitter.com/scottschang
Connect with Dustin Steeve:
Linkedin: https://www.linkedin.com/in/dustinsteeve/
Website: https://www.lighthouseescrow.com
Instagram: https://www.instagram.com/dustinsteeve/
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