Consumer Direct Marketing is a method of marketing that uses real people who have bought an item in the past to market other products or services. Companies can use this form of marketing as it targets your audience directly, and is more personal than traditional advertising.
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Why Is ConsumerDirect Marketing Important?
Companies that do not take the time to develop effective customer direct marketing campaigns are missing out on one of their biggest opportunities for growth and revenue. The ability to connect with consumers at a personal level is what makes consumers love companies and they will go through great lengths to help those they trust, especially if it means receiving freebies or discounts. Companies that use this simple and powerful form of advertising are growing at a fantastic rate.
Consumer Direct Marketing is very easy to implement into your marketing plan as it can be done from anywhere you have access to the internet. The possibilities to reach your potential customers from all over the world are endless.
This week, we speak with Kyle Seagraves, an Ohio-based Originator who has amassed a YouTube channel with over 77,000 subscribers! Scott and Kyle will compare and contrast the similarities and differences between website blog content and YouTube video content.
If you’ve been attempting to figure out how to break the consumer direct code, you’ll be much, much closer after this episode!
Episode Highlights:
00:00 Introducing Kyle Seagraves
5:25 Kyle’s beginnings on YouTube
10:20 Is content creation on YouTube saturated?
15:37 How Kyle figured out what content to create and how frequently
19:29 Creating content with ONE person in mind
22:25 How Kyle identified this ONE person for his channel
24:34 Discussing the importance of funneling your audience on YouTube
29:43 The file line between being too broad or being too specific
31:33 Importance of deeply researching and learning about your topics
37:02 Knowing your demographics and psychographics
39:52 Differences between content creation and advertising on social media
Ways to connect:
Facebook: https://www.facebook.com/groups/marketingtrench
Website: https://www.marketingtrench.fm/
Connect with Kyle Seagraves
Website: https://winthehouseyoulove.com/YouTube: https://www.youtube.com/winthehouseyoulove
Connect with Ricardo Bueno:
Website: https://www.ricardobueno.com
Instagram: https://www.instagram.com/ribeezie/
Twitter: https://twitter.com/ribeezie
Connect with Scott Schang:
Linkedin: https://www.linkedin.com/in/scottschang/
Facebook: https://www.facebook.com/scottschang
Twitter: https://twitter.com/scottschang
Connect with Dustin Steeve:
Linkedin: https://www.linkedin.com/in/dustinsteeve/
Website: https://www.lighthouseescrow.com
Instagram: https://www.instagram.com/dustinsteeve/
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