Databases are black boxes: you don’t know who in your database is interested in selling their home until you market to everyone AND someone responds to your marketing. But what if you had a psychic who highlighted every person on your database who’d be selling their home in the next few months? What potential would that unlock for you?
Click the flash-player below to listen now:
Ryan Dendievel isn’t a psychic, but his company, Revaluate, is using the power of supercomputing and data analysis to predict who in your database will likely be selling their home in the near future. The results speak for themselves: Revaluate saves their clients up to 25% of the time and money they’re currently wasting on fruitless sales and marketing efforts.
On this episode of the Marketing Trench, we’ll talk about emerging technology like “machine learning” and how real estate professionals can utilize this technology (and tools like Revaluate) to predict the future! Well… maybe not the future, but at least predict who is likely to sell in the coming months.
Here are three ways that machine learning can be applied to real estate:
- Increasing the accuracy of listing search results.
- Improving the accuracy of predicting a property’s rental price based on a set of data points.
- Identifying properties that have been falsely priced by their owners so they can be flagged and brought down to fair market value.
Episode Highlights:
00:00 Introduction
1:48 Ryan’s background in sales and start with Revaluate
4:22 Discussing Revaluate’s “people-centric” approach and what’s unique about it
8:23 What Revaluate does and the importance of keeping and analysing databases
16:12 What is machine learning and what it can do
22:21 How mortgage and loan officers can use Revaluate?
25:44 Using Revaluate for listings
28:26 Some agent’s best practices to communicate and create opportunities
31:10 Where does Revaluate sit within a tech stack and how it integrates with CRMs
38:36 Revaluate demonstration integrated with Follow Up
45:31 Can Revaluate be used with small databases?
Ways to connect:
Facebook: https://www.facebook.com/groups/marketingtrench
Website: https://www.marketingtrench.fm/
Connect with Ryan Dendievel:
Website: https://revaluate.com/
Instagram: https://www.instagram.com/notoriousrtd/?hl=en
LinkedIn: https://www.linkedin.com/in/ryandendievel/
Clubhouse: https://clubhousedb.com/user/notoriousrtd
Connect with Ricardo Bueno:
Website: https://www.ricardobueno.com
Instagram: https://www.instagram.com/ribeezie/
Twitter: https://twitter.com/ribeezie
Connect with Scott Schang:
Linkedin: https://www.linkedin.com/in/scottschang/
Facebook: https://www.facebook.com/scottschang
Twitter: https://twitter.com/scottschang
Connect with Dustin Steeve:
Linkedin: https://www.linkedin.com/in/dustinsteeve/
Website: https://www.lighthouseescrow.com
Instagram: https://www.instagram.com/dustinsteeve/
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